Mr. Ellie Pooh

Sri Lanka, home to one-tenth of the world's 40,000 Asian elephants, uses agriculture as the dominant form of land use. The elephants' need for vast tracks of land to roam and forage conflicts with the Sri Lankan farmers' need for land. As a result, over 4,000 elephants have been killed since 1950. The solution to the human-elephant conflict is dependent on the farmers seeing a value in the elephant.

Project Maximus discovered part of the solution when they invented a way to turn, the free and readily available, elephant dung into a sustainable economic resource—eco-friendly paper. They miraculously convert elephant dung into an acid-free, linen-like papyrus style paper. This new sustainable paper was invented with the hopes of helping farmers see a value in their wild elephant population.